Automated Steering Wheel Market: Insights into Market CAGR, Market Trends, and Growth Strategies

Executive Summary

The global Automated Steering Wheel market research report provides insights into the current market conditions and trends shaping the industry. The market is expected to grow at a CAGR of % during the forecasted period.

The market trend for Automated Steering Wheels is being driven by the increasing adoption of autonomous driving technology in vehicles. As consumers demand more advanced safety features and convenience in their vehicles, automakers are investing in developing automated steering systems to enhance the driving experience.

In terms of geographical spread, North America (NA), Asia Pacific (APAC), Europe, the United States (USA), and China are key regions for the Automated Steering Wheel market. North America and Europe are leading the market due to the presence of major automakers and technological advancements in the region. The Asia Pacific region, particularly China, is also witnessing significant growth in the market as the automotive industry continues to expand rapidly.

Overall, the Automated Steering Wheel market is expected to experience steady growth in the coming years, driven by the increasing demand for autonomous driving technology and advancements in vehicle safety features. The market is highly competitive, with key players focusing on innovation and strategic partnerships to gain a competitive edge. As the industry continues to evolve, the market is expected to witness continued growth and expansion in key regions worldwide.

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Market Segmentation:

This Automated Steering Wheel Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Automated Steering Wheel Market is segmented into:

  • Autoliv
  • JTEKT
  • Nexteer Automotive
  • ZF Friedrichshafen

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The Automated Steering Wheel Market Analysis by types is segmented into:

  • Tilt Wheel
  • Retractable Steering Wheel
  • Swing-Away Steering Wheel

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The Automated Steering Wheel Market Industry Research by Application is segmented into:

  • Passenger Cars
  • Commercial Vehicles

In terms of Region, the Automated Steering Wheel Market Players available by Region are:

North America:

  • United States
  • Canada

Europe:

  • Germany
  • France
  • U.K.
  • Italy
  • Russia

Asia-Pacific:

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • China Taiwan
  • Indonesia
  • Thailand
  • Malaysia

Latin America:

  • Mexico
  • Brazil
  • Argentina Korea
  • Colombia

Middle East & Africa:

  • Turkey
  • Saudi
  • Arabia
  • UAE
  • Korea

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Key Drivers and Barriers in the Automated Steering Wheel Market

Key drivers in the Automated Steering Wheel market include advancements in technology, increasing demand for connected vehicles, and the growing trend towards autonomous driving systems. Additionally, the focus on improving safety and reducing accidents is driving the adoption of automated steering wheel systems.

Barriers in the market include high costs of implementation, concerns about data security and privacy, and regulatory challenges surrounding the deployment of self-driving vehicles. Resistance to change from traditional steering systems and the lack of consumer awareness about the benefits of automated steering wheel technology are also barriers to market growth.

Challenges faced in the market include ensuring the reliability and accuracy of automated steering systems, addressing legal and ethical considerations surrounding autonomous driving, and overcoming public skepticism and fear of self-driving technology. Additionally, integrating automated steering wheel technology with existing vehicle systems and infrastructure poses technical challenges for industry players.

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Competitive Landscape

Autoliv is a Swedish-American company specializing in automotive safety systems, including steering wheels. Founded in 1953, Autoliv has a strong history of innovation and growth in the market. The company has a global presence with manufacturing facilities in more than 27 countries. Autoliv has continued to expand its product offerings in order to meet the increasing demand for advanced safety systems in the automotive industry.

JTEKT Corporation, a Japanese company, is another key player in the automated steering wheel market. JTEKT has a long history in the automotive industry, with roots dating back to 1919. The company has a strong focus on research and development, resulting in innovative steering technologies that have helped to drive its growth in the market.

Nexteer Automotive is a leading global supplier of advanced steering and driveline systems. Established in 2009, the company has quickly grown to become a key player in the automated steering wheel market. Nexteer Automotive has a strong focus on sustainability and innovation, which has helped to drive its success in the market.

ZF Friedrichshafen, a German company, is renowned for its automotive technology solutions, including steering systems. The company has a long history in the industry, dating back to 1915. ZF Friedrichshafen has established itself as a leading supplier of advanced steering technologies, with a focus on performance and safety.

In terms of sales revenue, Autoliv reported sales of $8,548 million in 2020, while JTEKT reported sales of $10,776 million. Nexteer Automotive reported sales of $3,841 million in 2020, and ZF Friedrichshafen reported sales of € billion. These companies continue to experience steady growth in the automated steering wheel market, driven by increasing demand for advanced safety and performance technologies in the automotive industry.

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